High prices test sustainability commitment

By Cheryl Kalisch Gordon, Rabobank
May 12 2022 - 1:00am
In the current global grains and oilseeds market, the resolve of countries to remain committed to buying in the way they have when stomachs are full and food plentiful is being tested.

It's often said that it's easy to be concerned about sustainability on a full stomach. As incomes grow and food expenditure becomes a smaller portion of household budgets, consumers tend to become increasingly concerned about the future and the wellbeing of the world around them. Purchasing decisions can then become driven by considerations about what a product offers above and beyond satisfying caloric and nutritional needs, particularly sustainability credentials.



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