With the lead up to Mother's Day on Sunday, May 12, Akubra's workshop remains busy, with many hands crafting gifts for Macleay Valley mums.
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"It takes six weeks to make an Akubra, with each hat passing through 60 pairs of hands during the 162-step process. Many of those hands belong to women, mothers and grandmothers,"Akubra chief exective officer, Natalie Culina said.
Ms Culina says there's a feeling of excitement in the workshop in the lead up to Mother's Day.
"The team is very proud to work together towards the same outcome, handcrafting a product that has pride of place in so many Australian households.
"I'm proud that on Mother's Day so many amazing Australian women will receive an authentic gift that's been handcrafted by equally amazing women right here in Kempsey," she said.
Test of time
"As a mother myself, my most treasured gifts are those that endure and stand the test of time, that I can one day pass down to my daughters. To lead a company with a 148-year legacy of crafting a product that truly lasts is incredibly special".
Ms Culina's go-to Akubra is the 'Traveller' and says the relatively new addition is now one of the most popular styles for women.
"At Akubra, some of our most iconic hats are worn by many incredible Australian women."
